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Fern Plant

we grow and scale online-first brands

We transform the growth of our clients - premium, purposeful brands - through creative problem-solving, data and effective marketing performance. 

We work with internet-first game-changers who want to create a better future through their products; a shared value-system is the starting point for a great partnership.

Our vision is for people, our planet and profit to thrive in unison.

our work

We love to work with founders of online-first brands who want to use their businesses for good. Look at some of our incredible clients.
 
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Cimmermann

Cimmermann sell modern, design-led furniture. Their ethos? Buy once, keep forever. As a family-run business with like-minded values, we are the founders digital marketing partner. In the last 12 months their online orders are up by 165%, the conversion rate is up 21%, search up 64% and social up 108%. Plus, the add-to-basket rate has improved by 31%.

Community Clothing

Community Clothing make premium-and-affordable clothes that create jobs and restore pride in some of the UK's most deprived areas. 
We optimise their e-commerce (DTC) site, run their ad campaigns, lead the strategy and development of their new website and consult to the business across all their online marketing channels.
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our team

Founders Ruth & Tony met in the 'noughties working together at a digital agency in London. Since then they grew a family and a content agency working with global brands. Feeling disillusioned by the idea of only supporting shareholder value, they wanted to create something smaller and more meaningful.
 

Ruth Hoskins, Co-Founder and Head of Content
I came-of-age in Manchester in the late 90s where I went to film school and learned how to create stories. Since then I've worked for global brands like Unilever, Wedgwood and Jumeirah as well as grew our last agency to a team of eight. 
I love to create content and brand strategies that create connection and chemistry - usually people-led stories that get people talking about our clients. I focus on building email communities, client happiness (always) and creating belief-led propositions for our brands.
Outside of work you'll usually find me walking my dog anywhere and everywhere or with my nose in a book.
Tony Drant, Co-Founder and Head of Growth
Geeking out over data is my thing. I've spent twenty years growing and scaling online businesses using data, science and technology to optimise conversions, lead performance marketing campaigns and consult on organic and paid search.
Data is power and I'm interested in building ever-more insightful attribution dashboards to allow our clients to grow and scale as well as problem-solve many of the headaches that the tech gives our clients today. 
Outside of work I love hanging out on my allotment.

5 things

Get to know us, get inspired, and get thinking about your business and how you can grow in all the right ways. If you'd like to talk to us about a project, send us an email (form at the bottom) and book a call to see if we're a good fit for you.  
 

York UK + online

44 7968097049

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